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01 / Upcoming

Coming up.

  1. Negotiation tactics that preserve the long-term relationship.

    • Ljubljana, EF
    • CPOEF

    Full-day workshop for sales and procurement leads. Real cases, anchoring, BATNA, and how to convert pressure into useful momentum.

    More info
  2. A 6-week sales operating system for growing B2B companies.

    • Ljubljana, Tehnološki park
    • Slickmentor

    Half-day kickoff for the spring cohort. Qualification frameworks, scripts for the most common stalls, and the weekly coaching loop.

    Get tickets
  3. Why your sales team is your best marketing channel.

    • Bled
    • Slovenian Marketing Association

    Keynote on aligning sales narratives with the brand. What sellers hear that marketing does not — and how to flip that signal into a win.

    Register
  4. Winning hard deals without burning the bridge.

    • Ljubljana, EF
    • CPOEF

    Full-day workshop. Real cases from sales, procurement, and acquisitions. When to push, when to back off, and how to read the relationship.

    Register
02 / Past

Where I’ve been.

  1. How the sales team strengthens (or undermines) the brand story.

    • Bled
    • Slovenian Marketing Association

    Keynote at DMS Marketing Summit 2026. A concrete framework for aligning sales scripts with brand positioning.

    More info
  2. Structured qualification and steering the conversation from first contact to close.

    • Ljubljana, Generali
    • Generali

    Internal workshop series for Generali's sales teams. Three afternoon sessions focused on prospect qualification and handling the most frequent objections.

    More info